At The Whetstone Edge, we are focused on helping companies figure out what has changed and how to succeed in the new normal. Here is a list of resources that will help you understand:

How to Capitalize on Social Media in Business

Papers

Open Innovation’s Champs and also Rans, Stephan Lindegaard (2009)
Whitney Michael
Social Media Strategy, Sally Falkow
How Companies are Benefiting from Web 2.0: McKinsey Global Survey Results,
Why Business People Use Twitter: Tales from the Trenches, John I. Todor, Ph.D.
Three Social Media Strategies Can Stack the Deck in Your Favor When Prospects Search, John I. Todor, Ph.D.
Social Networks and Online Communities Create Elastic Ties and Surprisingly Powerful Pay-offs, John I. Todor, Ph.D.
Why Online Communities Matter, John I. Todor, Ph.D.
Customer Relationships in a Web 2.0 World, John I. Todor, Ph.D. and William D. Todor, Ph.D.

Blog

Ten Emerging Enterprise 2.0 Technologies to Watch, Dion Hinchcliffe (2010)
How IBM Uses Social Media to Spur Employee Innovation, Casy Hibbard (2010)
A Manifesto for Social Business, Graham Hill (2009)
Social Media Won’t Save Dell, John I. Todor, Ph.D. (2009)
What a Social CRM Strategy is All About…, Wim Rampen
The Social Media Pay-off of Engaged Customers, John I. Todor, Ph.D.
Building Customer Relationships is a Journey: Does Your Social Media Plan include a Map? John I. Todor, Ph.D.
What Kind of Online Customer Engagement Leads to Sales? John I. Todor, Ph.D.
10 Recources That Might Keep Twitter Quitters Engaged, John I. Todor, Ph.D.
Zappos Want to Make You Happy! Here’s How!, John I. Todor, Ph.D.
Social Media, Earned Media and Paid Media, John I. Todor, Ph.D.
Failing at Social Media – Now We are Getting Somewhere, John I. Todor, Ph.D.
Can You Trust Peer Reviews, John I. Todor, Ph.D.
The Science and Politics of Making Social Networks Work, John I. Todor, Ph.D.

Videos, Podcast and Webinars

Social Media Monitoring Tools – An Overview, Stephan Betzoid (2009)
Building Customer Relationships and Advocacy with Social Media. John I. Todor, Ph.D.
Practical Ways to Use Web 2.0 in Your Business. (Podcast)
How Web 2.0 Can Enrich Your Business. (Video)

Books

Get with it! The Hands-on Guide to Using Web 2.0 in Your Business, John I. Todor, Ph.D
Enterprise 2.0: New Collaboration Tools for Your Organizations Toughest Challenges, Andrew McAfee (2009)